Powerful Features, Built on Privacy
VeritaMetrics provides the essential analytics you need with a core focus on user privacy, data minimization, and regulatory compliance. Explore how our features deliver insights without compromise.
Our Core Capabilities
Advanced Event Tracking
Go beyond pageviews. Track any custom event, from form submissions to video plays, using our simple `window.verita("trackEvent",...)` API.
No-Code Goal Tracking
Measure what matters. Track "Signup" clicks or any other goal by simply adding a `data-verita-event-name` tag to your site. No code required.
Comprehensive Insights
Track all essential metrics: page views, daily unique visitors, referrers, UTM campaigns, top pages, bounce rate, and user geography (country/region/city). All the core insights you need, beautifully presented.
Cookieless Tracking
Operates entirely without browser cookies or local storage. Respects user privacy choices and bypasses limitations imposed by cookie blockers and regulations like PECR.
No IP Address Storage
Visitor IP addresses are never stored. We use them momentarily for geo-lookup and generating a daily visit hash, then immediately discard them, ensuring anonymity.
Pseudonymous Daily Visits
Accurately count unique visitors within a 24-hour window using a daily salted hash, providing session insights without persistent user tracking across days.
Lightweight & Resilient
Our lightweight loader script (<1KB) and robust asynchronous tracker ensure no events are ever lost. We guarantee reliable data capture without impacting your site speed.
GDPR & CCPA Ready
Built for compliance from the start. Features like cookieless tracking, no IP storage, and EU data hosting help you meet stringent privacy regulations.
Intuitive Dashboard
Access your key metrics through a clean, modern interface designed for clarity and ease of use. No complex configurations needed to get started.
Data Export & Ownership
You own your analytics data. Easily export aggregated metrics via CSV/JSON for use in other tools or reports.
Secure User Access
Protect your dashboard with robust authentication, supporting email/password and OAuth providers like Google and GitHub.
Simple Integration
Get up and running in minutes by adding a single, simple code snippet to your website. Works seamlessly with major platforms and frameworks.
Self-Hosting Option
Gain maximum control over your data with our self-hosting package, available for premium plan customers needing specific compliance or security setups.
Basic Filtering
Filter your reports by date range, page, referrer, country, device, browser, and OS to focus on the insights that matter most.
Automatic Engagement Metrics
Automatically track user engagement with precise, real-time metrics. We measure "Active Time on Page" (using the Page Visibility API) and "Scroll Depth" to show you what content is truly captivating your audience.
Automated Link Tracking
Discover what your users are doing. We automatically detect and report on all "Outbound Link Clicks" and "File Downloads," giving you instant insight into user actions with zero configuration.
Reliability on Unstable Networks
Internet connections fail. Mobile signals drop. Standard analytics tools often lose data when this happens. VeritaMetrics solves this with a local event queue .
When a user performs an action, we store it on their device first. If the network is down, we wait. Once the connection returns, the tracker sends the batch of events. This ensures you capture interactions that other platforms miss.
Resilience Against Blockers
Many users install extensions to block tracking scripts. These extensions typically look for third-party requests. VeritaMetrics avoids this by running through your own domain .
To the browser, our traffic looks like internal site communication. We respect "Do Not Track" settings explicitly, but we ensure your general traffic data is not lost to aggressive blocking lists.
Tracking Without JavaScript
Some users disable JavaScript for security or performance. Most analytics tools are blind to these visitors. We provide a fallback mechanism .
This "pixel" loads like a standard image. It allows us to count page views and capture referrer data without running any code on the user's device.
Intelligent Page Tracking
Modern websites often load content dynamically without refreshing the page. This is common in Single Page Applications (SPAs).
Our tracker watches the browser's history state. When the URL changes, we record a new page view automatically. You get accurate navigation data regardless of how your website is built.
Automatic Event Capture
Our script does more than count visits. It captures interactions automatically, with zero configuration required.
No-Code Button Tracking
Track clicks on any element by adding HTML attributes. You do not need to write JavaScript.
<button
data-verita-event-name="signup_click"
data-verita-prop-plan="pro"
>
Sign Up
</button>Outbound Link Tracking
The tracker detects clicks to external domains automatically.
<a href="https://google.com">
Visit Google
</a>File Downloads
The system records downloads for PDFs, Spreadsheets, and Archives.
<a href="/pricing.pdf">
Download Pricing
</a>Scroll Depth
We capture how far users scroll (25%, 50%, 75%, 100%) to measure content consumption.
// Auto-captured event:
{
"n": "page_engagement",
"p": { "max_scroll_pct": 50 }
}Active Time (Engagement)
The script measures time spent interacting with the tab. It pauses when the user switches tabs.
// Auto-captured event:
{
"n": "page_engagement",
"p": { "active_ms": 15400 }
}How Daily Salting Works
Traditional tracking builds a permanent profile of a user. We don't. We take the visitor's IP and combine it with a random "salt" that changes every 24 hours. We hash this combination to create a temporary ID, then immediately delete the IP.
Because the salt changes daily, a visitor tomorrow looks like a completely new person. This ensures we can count daily unique visitors without ever storing data that could identify an individual long-term.
What's Coming Next?
We're continuously improving VeritaMetrics. Here’s a preview of features currently in development:
Revenue Tracking
Connect key actions or events to revenue metrics for deeper ROI analysis.
Roadmap features and timelines are subject to change.
Ready for Analytics That Respect Privacy?
Gain complete, reliable insights without compromising user trust or compliance.
Start your free trial today.