VeritaMetrics Cookie Policy
Last Updated: April 15, 2025
Zero cookies in the analytics service
veritametrics.com set none either. Signing in to the dashboard does set
cookies on this domain, for your login session (auth_session), the sign-in flow,
and interface preferences such as currency. They are strictly necessary and are not
used for advertising or behavioural tracking.
How This is Possible
Instead of using cookies, we rely on a privacy-preserving hashing method to count unique visitors for a single 24-hour period. This allows us to provide essential analytics without creating a persistent profile of any individual.
For a detailed explanation of this technology, please read our Privacy Journey page.
Whether your site needs a consent banner is a separate question, and setting no cookies does
not settle it. It is decided by ePrivacy Art. 5(3), and by PECR in the UK, which covers
storing or accessing information on a visitor's device whether or not that information is
personal data. Our script writes three keys to sessionStorage, cleared by the
browser when the tab closes.
Most customers run VeritaMetrics without a banner. This is our reading of the law, and it is not legal advice. The answer depends on your jurisdiction and on the rest of your site, so confirm it with your own legal adviser. Our Privacy Policy, legal basis section sets out the position in full, including the three things that cut against it.
Contact Us
If you have questions about this Cookie Policy, please refer to our Privacy Policy or Contact Us.