Frequently Asked Questions

VeritaMetrics is a privacy-first web analytics service designed to give you valuable insights into your website traffic without compromising user privacy. It's cookieless, doesn't store IP addresses long-term, and focuses on essential, aggregated metrics.

The main difference lies in privacy. VeritaMetrics doesn't use cookies for tracking and doesn't store visitor IP addresses, making it compliant with GDPR/CCPA out-of-the-box for core analytics. Google Analytics relies heavily on cookies and collects more extensive data, often requiring complex consent configurations. VeritaMetrics focuses on essential metrics with a simpler interface, while GA offers a broader, more complex feature set often tied to advertising.

It's ideal for SMBs, startups, tech companies, bloggers, agencies, and any organization that values user privacy, needs GDPR/CCPA compliance, and wants straightforward, reliable web analytics without the complexity of traditional platforms.

Yes, VeritaMetrics is designed with GDPR, CCPA, and PECR compliance principles at its core. By not using tracking cookies and not storing full IP addresses, it helps you meet regulatory requirements for web analytics. However, always consult legal counsel for your specific situation.

For the analytics tracking provided by VeritaMetrics itself, you generally do not need a cookie banner because it doesn't use cookies for tracking. If your website uses cookies for other purposes (e.g., advertising, functional login), you will still need consent for those specific cookies.

No. IP addresses are used only momentarily in memory to derive geographic location (country/region/city) and contribute to a daily pseudonymous `visitId`. The full IP address is immediately discarded and never stored in our database or logs.

We collect essential, aggregated data like page URL, referrer, browser/OS/device type, screen resolution, derived geo-location (country/region/city), UTM parameters, and a daily pseudonymous visitor count. We focus on data minimization. See our Privacy Policy for full details.

For our hosted cloud service, all analytics data is processed and stored on infrastructure within the European Union (EU).

No. Traditional 'Session Replay' tools record a video of the user's screen, which is invasive, heavy, and risky (often capturing sensitive form inputs). Instead, we use **Session Reconstruction**. We log a lightweight timeline of discrete events—like 'Viewed Pricing', 'Scrolled 50%', or 'Clicked Sign Up'. This gives you the debugging power to understand funnel drop-offs without the 'creepy' surveillance factor or legal liability of screen recording.

It's simple! You just need to add a small snippet (which loads a tracking pixel) to the `` or before the closing `` tag of your website. We provide specific instructions for various platforms in our Documentation.

Our tracking script is extremely lightweight (less than 1KB) and loads asynchronously. The primary tracking mechanism is often a simple pixel request processed server-side. It's designed to have a minimal impact on your site's performance.

Instead of cookies, we identify unique visits within a 24-hour period using a pseudonymous daily identifier (`visitId`). This is created by hashing the momentarily used IP address, User Agent, website ID, and a daily changing salt. This allows accurate daily counts without tracking individuals persistently.

If a visitor opens your site in multiple tabs on the same browser, VeritaMetrics recognizes them as the same session. We automatically merge the activity from all open tabs into a single chronological timeline. This allows you to see exactly how users multitask or compare different pages on your site without inflating your visitor counts.

VeritaMetrics provides accurate aggregate trends. Because it doesn't require cookie consent for core tracking, it can often capture data from a higher percentage of visitors compared to consent-gated platforms, potentially offering a more complete view of overall traffic. However, identifying unique visitors across multiple days is intentionally not possible due to our privacy design.

Yes, our JavaScript snippet includes logic to detect route changes in common SPA frameworks (like Next.js, React Router). For custom setups, you may need to manually trigger a pageview event on route changes. See our documentation for details.

Yes. You can deploy the VeritaMetrics tracking snippet through GTM using a Custom HTML tag. Simply paste the snippet into a new tag and set it to fire on All Pages. This lets you manage VeritaMetrics alongside your other tags without modifying your site's source code. See our Documentation for a step-by-step GTM guide.

Yes. You can add the tracking snippet to your WordPress site by pasting it into your theme's header (via Appearance → Theme Editor or a header/footer plugin). If you use a page builder like Elementor or a caching plugin, our lightweight pixel-based approach ensures compatibility without conflicts.

Yes, VeritaMetrics provides a REST API that lets you export your analytics data programmatically. You can use it to feed dashboards, data warehouses, or BI tools. API access is available on paid plans. See the API Documentation for endpoints and authentication details.

Yes. Because the tracking snippet is a simple HTML/JS embed, it works with any tag manager that supports Custom HTML tags, including Matomo Tag Manager, Tealium, and Adobe Launch. The setup process is similar: create a Custom HTML tag, paste the snippet, and configure it to fire on all pages.

Insight widgets are interactive cards on your dashboard that surface key analytics findings at a glance. They highlight trends like traffic spikes, top-performing pages, referral sources, and growth patterns — so you can act on data without digging through reports.

Yes. You can add, remove, and rearrange widgets on your dashboard to focus on the metrics that matter most to your business. Each widget can also be configured with different date ranges and data sources.

Our growth insights engine automatically detects notable patterns in your data, including traffic anomalies, top referrers, fastest-growing pages, bounce rate changes, and device/browser trends. These insights are presented as actionable cards so you can quickly understand what is changing and why.

Yes. You can export widget data as CSV or PDF directly from the dashboard. This makes it easy to share findings with your team or include analytics snapshots in reports and presentations.

User journey tracking shows you the sequence of pages a visitor views during a single session. It helps you understand how users navigate your site, where they enter, what content they engage with, and where they drop off — all without invasive session recording.

We use the same pseudonymous daily visitId that powers our core analytics. All pageviews within a session are linked to this identifier, allowing us to reconstruct the visitor's path through your site. The identifier resets daily and cannot be used to track individuals across days.

Yes. You can define multi-step funnels by specifying a sequence of pages or events (e.g., Homepage → Pricing → Sign Up → Thank You). VeritaMetrics will show you completion rates at each step and highlight where visitors drop off, helping you optimize your conversion flow.

User journey tracking shows you the sequence of pages and events a visitor triggered, presented as a timeline. Session replay (or our privacy-friendly 'Session Reconstruction') shows a more detailed event-by-event breakdown within a single page. Together, they give you both the macro view (which pages) and the micro view (what happened on each page) without recording the user's screen.

Yes, we typically offer a free trial so you can test VeritaMetrics. We may also offer a limited free plan for very small websites. Please see our Pricing Page for current offers.

Pricing is usually based on the number of monthly pageviews recorded for your website(s). We offer tiered plans to suit different traffic levels. Check our Pricing Page for specifics.

You'll need compatible server infrastructure (e.g., Node.js environment, potentially Docker/Kubernetes) and a PostgreSQL database. Detailed requirements are in the Self-Hosting Documentation.

It requires technical expertise in server management, database administration, and application deployment. While we provide documentation, it's intended for users comfortable with managing their own infrastructure.

Self-hosting is a premium offering, and the level of support depends on the specific plan. Basic setup guidance is typically included, but ongoing infrastructure management is the customer's responsibility. Contact sales for details.