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European Data Processing

Core Web Vitals from your real visitors

See the performance your actual visitors experience, on their real phones and networks. This is the speed Google measures for search ranking, and it is not something a single lab test can tell you.

Core Web Vitals · field data · p75 All passing
LCP Largest Contentful Paint
1.8s Good
Good 2.5s 4s
INP Interaction to Next Paint
120ms Good
Good 200ms 500ms
CLS Cumulative Layout Shift
0.05 Good
Good 0.1 0.25

These are the thresholds Google scores for ranking. VeritaMetrics reports the real 75th percentile your visitors experience, not a one-off lab test.

What this means for your search ranking

Google uses page experience, including Core Web Vitals, in its ranking systems. In plain terms: when two pages are about equally relevant, the faster one can rank higher, and a slow page can quietly cost you visitors.

Faster pages can rank higher

Core Web Vitals are one of the signals Google uses to rank pages. Good scores help you show up in search for the terms you care about.

Slow pages lose visitors first

Google found that more than half of mobile visits are abandoned when a page takes longer than three seconds to load. You lose the reader before they ever see the content.

Real visitors are what Google scores

Google ranks on the speed your actual visitors get, not a one-off lab test. VeritaMetrics reports that real-world number, so you watch the same thing Google does.

The numbers back it up: in a controlled test, Vodafone made its main content load 31% faster and saw an 8% lift in sales.

The three metrics we measure

LCP

Largest Contentful Paint

How fast the main content of the page loads.

Good under 2.5 s

INP

Interaction to Next Paint

How quickly the page responds when a visitor interacts with it.

Good under 200 ms

CLS

Cumulative Layout Shift

How much the layout moves around while the page loads.

Good under 0.1

Field data, not a lab test

A lab test (like Lighthouse)

Loads your page once, on one simulated device, over one throttled network, with nobody interacting. Useful for debugging a page while you build it, but it cannot tell you what a real visitor on a three-year-old phone actually experiences, and it cannot measure INP or layout shifts that happen as people scroll.

Field data (what we collect)

Measured from your real visitors, on their real devices and networks, across whole sessions. This is the data Google ranks on, and it captures the visitors a lab run never sees. You get the score for the slower end of your visitors (the 75th percentile, the cut Google uses), updated as visits come in.

Turning it on

Web Vitals is off by default, so it only runs when you ask for it. Add one attribute to your tracking script tag:

Enable Web Vitals
<script
  defer
  data-site-id="YOUR_SITE_ID"
  data-web-vitals="true"
  src="https://www.veritametrics.com/tracker.js"></script>

Web Vitals is available on the Professional plan and up. The rest of VeritaMetrics stays the same: cookieless, no consent banner, and a script that sets no cookies.

Measure what your visitors actually experience

Real-user Web Vitals, cookieless, from a lightweight script.