VeritaMetrics vs Umami
Umami is an open-source, cookieless analytics tool that is free to self-host and lighter than ours, and it recently added session replay and heatmaps. Its default, simpler self-host backend is Postgres, which has no query rollup layer at all: every report scans raw rows, with no materialised views or summary tables behind it. Umami’s own answer to that is ClickHouse as an alternative backend with real hourly rollups, which a self-hoster then has to run and operate instead. VeritaMetrics adds zero-setup automatic event capture and rage and dead-click detection, fully managed, with no database to run at all.
Feature-by-Feature Comparison
| Feature | VeritaMetrics | Umami |
|---|---|---|
| Privacy & Compliance | ||
| Cookieless by default | Yes | Yes |
| No consent banner needed | Usually, see /privacy | Claimed, no caveat |
| GDPR compliant by default | Yes | Yes |
| EU data residency | Yes | US / EU Cloud |
| Tracking & Data | ||
| Script size (gzipped) | ~8KB | ~ 2.3 KB |
| Ad blocker resilience | Yes | Manual bypass |
| No-JS fallback (pixel) | Yes | Yes |
| Automatic event capture | Yes | Pageviews only |
| Rage & dead click detection | Yes | No |
| Features | ||
| Session replay | Privacy-safe reconstruction | Yes |
| Automated insights | Rule-based, no LLM | No |
| Funnels | Yes | Yes |
| Revenue attribution | Tracking only, no attribution | Manual event, attribution report |
| Live visitor count | No | Yes |
| Data export | CSV / JSON / XLSX | CSV / API |
| Pricing & Hosting | ||
| Self-hosting option | On request (contact sales) | Yes |
| Open source | No | MIT |
When to choose Umami
- Free, full-featured self-hosting under MIT, including session replay and heatmaps
- Open-source with a large community (37k+ GitHub stars) and no vendor lock-in
- A smaller script, about 1.5KB versus our ~8KB
- A full API and direct database access for teams that self-host
When to choose VeritaMetrics
- Automatic capture of clicks, downloads, and form submits, where Umami auto-tracks only pageviews and UTM
- Rage and dead-click detection, which Umami does not have
- A rollup layer behind every report, where Umami’s default Postgres backend has none and faster queries mean self-managing a ClickHouse install instead
- Session replay on every plan, where Umami gates it to the $200/mo cloud tier or to self-hosting
- A fully managed, no-ops path without running a database yourself at all
What VeritaMetrics does that Umami doesn't
Every item is a row in the table above, ticked in our column and marked No in theirs.
- Rage & dead click detection
- Automated insights
Pricing
Umami: Free self-hosting (MIT). Umami Cloud: free Hobby tier, Pro $20/mo, Business $200/mo (adds session replay and heatmaps).
VeritaMetrics: Free plan, then paid from 7 €/mo
See pricing and plansUmami vs VeritaMetrics: common questions
- Is Umami free?
- Self-hosting is free forever under MIT. Umami Cloud has a free Hobby tier (1 site, 100k events, 6-month history), then paid plans from $20/mo. VeritaMetrics is a managed product with no server to run.
- Does Umami have session replay?
- Yes, added in April 2026. On Umami Cloud it is limited to the $200/mo Business tier; self-hosted installs get it for free. It is a recent feature, so expect rougher edges than an established one.
- Will an ad blocker block Umami?
- Often, by default. Umami’s domain and script pattern are on common blocklists. It documents manual workarounds (reverse proxy, custom script name), none automatic.
- Does Umami auto-track clicks like VeritaMetrics?
- Only partially. Pageviews and UTM are automatic; clicks need data-umami-event tags or an extra script, and there is no rage or dead-click detection. VeritaMetrics captures clicks, downloads, and form submits with no setup.
Switch from Umami to VeritaMetrics
Same privacy commitment. More complete data. Deeper reporting.