How VeritaMetrics Compares
Privacy-first analytics shouldn't mean giving up the features you rely on. See how VeritaMetrics stacks up against the most popular alternatives.
~30% more visits recorded than consent-gated, cookie-based tools, because there is no banner to decline and the script is not blocked.
What Sets VeritaMetrics Apart
Privacy by Default
Cookieless, no consent banners, and no IP address on a stored analytics row.
Learn moreComplete Data Capture
Ad blocker resilience and a no-JS pixel fallback keep more of your traffic in view.
Learn moreAI-Powered Insights
Growth diagnostics that scan your analytics and surface the most impactful improvements.
Learn moreSession Reconstruction
Privacy-safe journey replay without recording screens. Debug funnels without surveillance.
Learn moreDetailed Comparisons
vs Google Analytics 4
The free, ubiquitous incumbent. Powerful and tied into Google Ads and BigQuery, but it sets cookies, needs a consent banner, and its script is roughly 145KB.
vs Plausible Analytics
A cookieless, open-source, EU-hosted favourite with a very light script. Simpler by design, so it leaves out session replay, automatic events, and AI insights.
vs Fathom Analytics
A simple, cookieless tool with EU isolation on by default and a light script. Deliberately narrow: no funnels, session replay, or automatic event capture.
vs Matomo
The mature open-source platform, free to self-host with heatmaps, A/B testing, and more. Defaults to cookies, needs consent setup, and carries a heavy script.
vs PostHog
A broad product-analytics suite with session replay, feature flags, and experiments, and a large free tier. Heavy (~73KB) and cookie-setting by default.
vs Simple Analytics
A cookieless, EU-domiciled tool with a light script and a conversational AI. No session replay, revenue tracking, or self-hosting.
vs Umami
Open-source and free to self-host, with a small script and recent session replay. Automatic capture is limited, and there are no AI insights.
vs Cloudflare Web Analytics
Free with no traffic cap, cookieless, with a no-JS edge mode and Core Web Vitals. Basic: no events, funnels, session replay, or CSV export.
At a Glance
| Feature | VeritaMetrics | GA4 | Plausible | Fathom | Matomo |
|---|---|---|---|---|---|
| Cookieless by default | |||||
| No consent banner needed | Usually, see /privacy | Claimed, no caveat | Claimed, with caveat | Requires configuration | |
| Script size (gzipped) | ~6KB | ~ 145 KB | ~ 2.5 KB | ~ 2 KB | ~ 47 KB |
| Ad blocker resilience | Proxy required | Custom domain (degraded) | Proxy required | ||
| Automatic event capture | Enhanced measurement (partial) | Outbound / downloads (needs goals) | Pageviews + downloads (partial) | ||
| Rage & dead click detection | |||||
| Session replay | Privacy-safe reconstruction | Paid plugin | |||
| Growth insights (AI) | Anomaly detection only | Rule-based, no AI | |||
| Funnels | Manual (Explore) | Business tier | Paid plugin (self-host) | ||
| Revenue attribution | Manual tagging | Business tier (manual) | Event values only | ||
| Open source | AGPL | Lite only | GPL core |
Also considered
Other privacy-first analytics tools worth knowing about.
Pirsch
German and cookieless, from $6/mo. Funnels and goals, no session replay. A Go-native, server-side option with a paid self-host tier.
GoatCounter
Free and open-source (EUPL), self-hostable as a single Go binary. Deliberately minimal: pageviews and referrers, no funnels or replay.
Counter.dev
Pay-what-you-want and open-source (AGPL), EU-hosted. The lightest script here at about 1.1KB, but pageviews only.
See how these features work
Jump to another guide.
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