Goals & Data Export
Track conversions with goals and take full ownership of your data with flexible export options.
Setting Up Goals
Goals let you measure specific user actions as conversions. Navigate to your site's Goals page to create and manage them.
Goal Trigger Types
VeritaMetrics supports five types of goal triggers:
| Type | Triggers When | Example |
|---|---|---|
| URL Visit | A visitor lands on a specific URL or pattern. | /thank-you |
| Custom Event | A specific event is fired from your tracking code. | form_submit_success |
| Time on Site | A visitor stays on the site for at least X seconds. | 120 seconds |
| External Link | A visitor clicks an outbound link matching a pattern. | partner.example.com |
| File Download | A visitor downloads a file with specific extensions. | .pdf, .xlsx |
URL Matching
For URL-based goals, you can choose how the target URL is matched:
- Exact — the URL must match exactly.
- Contains — the URL must contain the specified string.
- Starts with — the URL must begin with the specified path.
- Regex — the URL must match a regular expression (advanced).
Goal Options
- Goal Value (optional): assign a monetary value to each conversion, so completions carry revenue you can read by source and campaign.
- Allow Multiple Conversions — by default, each visitor can only trigger a goal once per session. Enable this to count repeat conversions.
- Case Sensitive — enable for URL and event name matching to be case-sensitive.
Viewing Goal Data
Once goals are active, conversion data appears in:
- The Goal Completions dashboard widget, showing conversion counts and rates.
- The Campaign Performance widget, where the "Conv." column shows conversions attributed to each campaign.
Exporting Data
You own your data. VeritaMetrics provides multiple ways to export it.
On-Demand Export
Click the Export button in the dashboard header to download the current view. You can choose from three formats:
- CSV — comma-separated values, compatible with any spreadsheet application.
- JSON — structured data for programmatic use or integration with other tools.
- XLSX — native Excel format with proper column formatting.
What Gets Exported
The export includes the data type you select, filtered by your current date range and active filters. Available data types:
- Pageviews
- Browsers
- Devices
- Referrers
- Events
- Goals
- Scroll Depth
Pageviews, Events and Goals return individual records, so they follow the Export Data Granularity setting on your site's Export settings tab. Sites start on "Aggregated Data Only", which refuses those three and names the setting in the error. Choose "Include Raw Event Data" to download them. Referrers, Browsers, Devices and Scroll Depth are counts of one dimension each, and export at either setting.
Scheduled Reports
On paid plans, you can set up automated exports that run on a schedule and deliver data to your inbox. Configure these from the Reports section of your site dashboard.
API Access
For programmatic access, use the Analytics API directly. See the API Reference for endpoint documentation and authentication details.
Explore the documentation
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