Dashboard Overview
Your dashboard is the central place to monitor website performance. Here's what each section shows and how to make it your own.
Key Metrics
The summary cards at the top of your dashboard display four core metrics for the selected date range:
- Total Pageviews — the total number of pages viewed across all selected sites. Repeated views of the same page by the same visitor are counted.
- Unique Visitors — the estimated number of distinct visitors, calculated using a privacy-safe daily salted hash (no cookies, no persistent identifiers).
- Bounce Rate — the percentage of sessions that viewed one page and spent under 10 seconds engaged with it. Someone who reads a single page for a minute and leaves satisfied does not count as a bounce.
- Avg. Session Duration — the average session length, measured from the first pageview to the last. A session that viewed only one page has no such span, so we fall back to engaged time on that page (tracked via the Page Visibility API, so a backgrounded tab stops counting). Sessions are capped at 30 minutes and end after 30 minutes of inactivity.
Dashboard Widgets
Below the summary cards, your dashboard is composed of widgets that you can add, remove, and rearrange. The available widgets are:
| Widget | What It Shows |
|---|---|
| Traffic Overview | Daily pageview chart with trend line over your selected date range. |
| Top Pages | Most visited pages ranked by views and share of total traffic. |
| Top Events | Interactions ranked by count. The tracker records these without any setup on your side: button clicks, link clicks, outbound links, file downloads, form submits, and email or phone link clicks. It also reports two frustration signals: a rage click (three or more clicks on one spot inside a second) and a dead click (a click on something styled as clickable that changes nothing on the page). Click any row to break it down by label, page, or destination. |
| Traffic Sources | Referrer breakdown by category (search, social, direct) and specific domains. |
| Campaign Performance | UTM campaign attribution with visitors and conversions. Supports first-touch, last-touch, and last-click models. |
| Ads Breakdown | Paid ad traffic by platform (Google, Bing, Facebook) detected via click IDs and UTM parameters. |
| Geographic Distribution | Interactive map and table showing visitor countries. |
| Device / Browser / OS | Distribution charts for device types, browsers, and operating systems. |
| Revenue Overview | Total revenue, transaction count, and daily trend chart from tracked e-commerce events. |
| Goal Completions | Conversion tracking for page-visit, event, and file-download goals. |
| Action Feed | Automated insights identifying dead-end pages, bottlenecks, and underperforming content. |
| User Flow Analysis | Path analysis showing how visitors navigate between pages. |
| Conversion Funnel | Step-by-step funnel visualization with drop-off rates. |
| Traffic Quality | Breakdown of traffic by ASN type (residential, datacenter, hosting) and threat score distribution. |
| Custom Report | Build ad-hoc reports with custom date ranges and filters. |
| Web Vitals | Real-user Core Web Vitals (LCP, INP, CLS) at the 75th percentile, the level Google scores your site on. Off by default; see below to enable it. |
Enabling Web Vitals
Web Vitals collection is off by default, because it is a performance-monitoring choice rather
than something every site needs. To turn it on, add data-web-vitals="true" to your
tracking script tag:
<script
defer
data-site-id="YOUR_SITE_ID"
data-web-vitals="true"
src="https://www.veritametrics.com/tracker.js"></script>Once enabled, the tracker records each real visitor's Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, and the Web Vitals card shows the p75 of each. These are field measurements from your actual visitors, which is what Google ranks on, rather than a single lab test.
Customizing Your Layout
The dashboard uses a drag-and-drop grid that you can personalize:
- Click the Edit Layout button in the header to enter edit mode.
- Drag widgets to rearrange them. Resize by dragging the bottom-right corner.
- Use the Widgets dropdown to toggle individual widgets on or off.
- Click Lock Layout when you're done. Your layout is saved automatically.
- To start over, use Reset to Default from the widgets dropdown.
Multi-Site Comparison
If you manage multiple sites, you can compare them side by side:
- Open the Compare Sites selector in the header.
- Select one or more additional sites to overlay their data.
- The Traffic Overview chart and site breakdown will show per-site data.
Header Controls
The sticky header at the top of the dashboard provides quick access to:
- Date Range Selector — choose from presets (today, 7d, 30d, 90d, 12mo) or set a custom range.
- Refresh — reload data without a full page refresh.
- Export — download the current view as JSON, CSV, or XLSX.
- Notifications — view alerts about limit usage or site issues.
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