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Dashboard Overview
Your dashboard is the central place to monitor website performance. Here's what each section shows and how to make it your own.
Key Metrics
The summary cards at the top of your dashboard display four core metrics for the selected date range:
- Total Pageviews — the total number of pages viewed across all selected sites. Repeated views of the same page by the same visitor are counted.
- Unique Visitors — the estimated number of distinct visitors, calculated using a privacy-safe daily salted hash (no cookies, no persistent identifiers).
- Bounce Rate — the percentage of sessions that consisted of a single pageview with no further interaction.
- Avg. Session Duration — the average time visitors spent actively engaged on your site, measured via the Page Visibility API.
Dashboard Widgets
Below the summary cards, your dashboard is composed of widgets that you can add, remove, and rearrange. The available widgets are:
| Widget | What It Shows |
|---|---|
| Traffic Overview | Daily pageview chart with trend line over your selected date range. |
| Top Pages | Most visited pages ranked by views and share of total traffic. |
| Traffic Sources | Referrer breakdown by category (search, social, direct) and specific domains. |
| Campaign Performance | UTM campaign attribution with visitors and conversions. Supports first-touch, last-touch, and last-click models. |
| Ads Breakdown | Paid ad traffic by platform (Google, Bing, Facebook) detected via click IDs and UTM parameters. |
| Geographic Distribution | Interactive map and table showing visitor countries. |
| Device / Browser / OS | Distribution charts for device types, browsers, and operating systems. |
| Revenue Overview | Total revenue, transaction count, and daily trend chart from tracked e-commerce events. |
| Goal Completions | Conversion tracking for page-visit, event, and file-download goals. |
| Action Feed | Automated insights identifying dead-end pages, bottlenecks, and underperforming content. |
| User Flow Analysis | Path analysis showing how visitors navigate between pages. |
| Conversion Funnel | Step-by-step funnel visualization with drop-off rates. |
| Traffic Quality | Breakdown of traffic by ASN type (residential, datacenter, hosting) and threat score distribution. |
| Custom Report | Build ad-hoc reports with custom date ranges and filters. |
Customizing Your Layout
The dashboard uses a drag-and-drop grid that you can personalize:
- Click the Edit Layout button in the header to enter edit mode.
- Drag widgets to rearrange them. Resize by dragging the bottom-right corner.
- Use the Widgets dropdown to toggle individual widgets on or off.
- Click Lock Layout when you're done. Your layout is saved automatically.
- To start over, use Reset to Default from the widgets dropdown.
Multi-Site Comparison
If you manage multiple sites, you can compare them side by side:
- Open the Compare Sites selector in the header.
- Select one or more additional sites to overlay their data.
- The Traffic Overview chart and site breakdown will show per-site data.
Header Controls
The sticky header at the top of the dashboard provides quick access to:
- Date Range Selector — choose from presets (today, 7d, 30d, 90d, 12mo) or set a custom range.
- Refresh — reload data without a full page refresh.
- Export — download the current view as JSON, CSV, or XLSX.
- Notifications — view alerts about limit usage or site issues.