Growth Insights
An automated diagnostic engine that continuously analyzes your site data and surfaces the most impactful improvements you can make — with specific pages, metrics, and recommended actions.
What Are Growth Insights?
Growth Insights automatically scans your analytics data over a rolling 30-day window and generates prioritized recommendations. Instead of digging through dashboards to find problems, Growth Insights brings the problems — and solutions — to you.
Each insight includes a severity level (critical, warning, or info), an impact score (high, medium, or low), the specific pages affected, and a concrete action you can take to improve.
Key Features
Site Health Score
A single 0-100 score that summarizes your site's overall health. Critical issues deduct 15 points, warnings 8, and informational items 3 — giving you an at-a-glance assessment.
Trend Comparison
See whether your health score is improving, declining, or stable compared to the previous 30-day period. Track progress over time as you address recommendations.
Impact Scoring
Each insight is scored by estimated impact (high, medium, low) based on the volume of traffic affected. Focus your efforts where they matter most.
Category Filtering
Filter insights by category — engagement, content, conversion, flow, acquisition, technical, or measurement — to focus on the area that matters most to you right now.
Conversion Proximity
See which pages are closest to a conversion event and which are furthest away. Identify where users drop off just before converting.
Actionable Recommendations
Every insight comes with a specific action and the affected pages listed. No guesswork — just clear next steps.
What Gets Analyzed
Growth Insights examines over 10 dimensions of your site's performance across a 30-day rolling window:
| Category | Insight | Trigger |
|---|---|---|
| Engagement | High Bounce Rate | >70% of sessions bounce |
| Engagement | Rage Clicks Detected | Three or more clicks on one control inside a second, named per element and page.
Recorded as rage_click, which is the row you will see in
Top Events. |
| Technical | Dead Clicks Detected | A click on something that looks clickable and changes nothing for 700ms. Recorded as
dead_click. |
| Content | Dead End Pages | More than 5 engaged visits in 30 days, and continuing to another page significantly less often than similar pages on your site. |
| Conversion | Engaged Exit Pages | More than 40% of visits are engaged, and more than 60% of visits end there without continuing. This rule does not use your goals. |
| Flow | Flow Bottlenecks | More than 5% of the site's pageviews in 30 days, and continuing to another page significantly less often than similar pages on your site. |
| Acquisition | No UTM-Tagged Traffic | Zero campaign attribution data |
| Technical | Bot Traffic | >20% bot traffic detected |
| Measurement | No Goals Defined | No conversion goals configured |
| Conversion | No Goal Completions | Goals defined but none completed in 30 days |
| Measurement | No Revenue Tracking | No e-commerce data detected |
"Similar pages" means pages sharing the first part of the path: every page under
/blog is compared with the others under /blog. With too few of those, the comparison falls back to the rest of the site. Your homepage is
never flagged either way: most visitors leaving after one page is normal for a homepage.
Dead End Pages, Engaged Exit Pages and Flow Bottlenecks only show as a verdict once the sample backs it. A page that has not cleared that bar is shown as not enough visits yet, with its own rule stated beside it, and it never lowers your health score:
- Dead End Pages: Needs 35 or more visits in 30 days: 0 of 35 continuing is the smallest sample that rules out 10%.
- Flow Bottlenecks: Needs 35 or more visits in 30 days, so the upper bound on how many continue can rule out 30%.
- Engaged Exit Pages: Needs the interest rate and the exit rate to stay apart once sampling error is accounted for, whatever the visit count.
None of these rules read your conversions or your goals, and this page states no effect of acting on one: each row above describes what the rule measures, not what fixing it is worth. Dead End Pages and Flow Bottlenecks need at least 35 visits in 30 days before the data can support that measurement at all.
Where Conversion Proximity Measures From
Conversion Proximity is not a click count. It is the length of a chain of page-to-page moves pieced together from different visitors, not any one visitor's own path, counted back from a page this measures as a conversion. What that page is depends on what you have configured:
- An active goal matches one of your pages: "Distance to your goal pages"
- No goal is configured at all: "No goals set: distance is measured to /contact, /pricing and four other common page names. Set a goal to measure your own."
- Goals are configured, but none is a page visit: "Your goals are not page visits, so page distance is not available"
How the Health Score Works
Your site health score starts at 100 and is reduced based on issues found:
- Critical issues deduct 15 points each (e.g., many dead end pages, extreme bounce rates)
- Warnings deduct 8 points each (e.g., no goals defined)
- Informational items deduct 3 points each (e.g., no revenue tracking enabled)
The score is clamped between 0 and 100. A score above 80 is Good, 50-80 is Needs Work, and below 50 is Critical.
Using Growth Insights
Growth Insights appears as a dashboard widget. It is enabled by default for new dashboards but can also be added via the widget selector in dashboard edit mode.
- Navigate to your site's dashboard
- The Growth Insights card shows your health score, trend, and session metrics at a glance
- Review the prioritized list of insights sorted by severity
- Use category filter tabs to focus on a specific area (e.g., Conversion, Technical)
- Expand any insight to see affected pages and the recommended action
- Check the Conversion Proximity chart to see which pages are closest to driving conversions
Tips for Getting the Most Value
- Address critical issues first — they have the largest impact on your health score and site performance
- Check back weekly — the trend indicator shows whether your changes are working
- Set up goals — many of the most valuable insights require goal definitions to function (conversion tracking, revenue attribution)
- Use UTM tags so campaign attribution has something to read, and the acquisition insights start reporting
Explore the documentation
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