VeritaMetrics vs Simple Analytics
Simple Analytics is a cookieless, EU-domiciled analytics tool with a light script and a long track record. VeritaMetrics matches its privacy stance and adds session replay, deeper automatic event capture, revenue attribution, and proactive AI insights.
Feature-by-Feature Comparison
| Feature | VeritaMetrics | Simple Analytics |
|---|---|---|
| Privacy & Compliance | ||
| Cookieless by default | Yes | Yes |
| No consent banner needed | Usually, see /privacy | Claimed, no caveat |
| GDPR compliant by default | Yes | Yes |
| EU data residency | Yes | EU (Netherlands) |
| Tracking & Data | ||
| Script size (gzipped) | ~6KB | ~ 3.8 KB |
| Ad blocker resilience | Yes | Custom subdomain |
| No-JS fallback (pixel) | Yes | Yes |
| Automatic event capture | Yes | Outbound / downloads (partial) |
| Rage & dead click detection | Yes | No |
| Features | ||
| Session replay | Privacy-safe reconstruction | No |
| Growth insights (AI) | Yes | Conversational query |
| Funnels | Yes | Yes |
| Revenue attribution | Yes | No |
| Real-time dashboard | Yes | Yes |
| Data export | CSV / JSON / XLSX | CSV / JSON |
| Pricing & Hosting | ||
| Self-hosting option | Premium plan | No |
| Open source | No | No |
When to choose Simple Analytics
- A Dutch legal entity operating under EU law, a jurisdiction point some regulated buyers weigh beyond hosting location
- Live since 2018, with a large customer base and recognizable logos
- A first-class no-JS pixel and server-side tracking path for AMP and script-free pages
- A conversational "ask your analytics" AI, iterated since 2023
When to choose VeritaMetrics
- Privacy-safe session replay, which Simple Analytics does not offer
- Rage and dead-click detection to surface broken or slow controls
- Automatic capture of button clicks and form submits, where Simple Analytics auto-tracks outbound links and downloads only
- Revenue attribution, where Simple Analytics has no equivalent
- Proactive AI that scores site health and flags issues, versus a chat you have to prompt
What VeritaMetrics does that Simple Analytics doesn't
Every item is a row in the table above, ticked in our column and marked No in theirs.
- Rage & dead click detection
- Session replay
- Revenue attribution
- Self-hosting option
Pricing
Simple Analytics: Free tier (5 sites, 30-day history). Self-Serve from €15/mo, priced by datapoints. Enterprise on request.
VeritaMetrics: Free plan, then paid from 7 €/mo
See pricing and plansSimple Analytics vs VeritaMetrics: common questions
- Does Simple Analytics need a cookie banner?
- Simple Analytics sets no cookies, and like VeritaMetrics it markets itself as usable without one. Whether a banner is required is decided by ePrivacy Art. 5(3), and by PECR in the UK, which covers storing or accessing information on a device whether or not it is personal data. Treat that as a question for your own legal review rather than a settled answer from either vendor.
- Does Simple Analytics have session replay?
- No. Session replay is absent from its product, docs, and feature-request backlog. VeritaMetrics includes privacy-safe session reconstruction.
- Is Simple Analytics open source or self-hostable?
- No for the core product, which is a proprietary SaaS. Only its client-side tracking scripts are MIT-licensed. There is no self-hosting option.
- What does the Simple Analytics AI do?
- It is a conversational query tool over your metrics, built on OpenAI’s API and live since 2023. You ask it questions. VeritaMetrics’ AI instead scores site health and flags issues without being prompted.
Switch from Simple Analytics to VeritaMetrics
Same privacy commitment. More complete data. Deeper reporting.