The Right to Be Left Alone
In 1890, Samuel Warren and Louis Brandeis argued that the law must recognize a distinct right to privacy. They believed that technology should never be allowed to strip away our "inviolate personality." Today, the internet has forgotten this.
In a bakery, the baker counts the sale, but they don't pin a GPS tracker to your collar to see where you go next. The internet broke this default. We are fixing it. We count the visit, not the person.
What "Privacy-First" Actually Means
Privacy is not a legal checklist. It is the moral space individuals need to think, choose, and become themselves.
For us, being privacy-first means we minimize data by default, regardless of what the law technically allows. It is a proactive, values-driven approach that treats privacy as a product virtue. We ask: "How can we give users value without collecting sensitive data?"
The Hierarchy of Privacy
"We build insight on a foundation of ephemerality."
Here is exactly what happens when a visitor loads your page.
1. The Visit (Not the Visitor)
2. The 24-Hour Firewall
3. The Daily Reset
4. Aggregated & Safe
The Privacy Trade-Off
We killed the cookie. We must be honest about what that costs—and what it gains.
The Cost: Multi-Touch Attribution
Because we cannot track a user across days, we cannot tell you that someone clicked an ad on Monday and bought a product on Friday.
We accept this loss.
"User Journeys" are often fragmented by devices and browsers anyway. We chose not to invade privacy to chase a mirage.
The Gain: The Missing 30%
The current web analytics model is broken. By removing the invasive tracker, we remove the need for the banner.
Compliance by Design
We operate on a simple legal distinction: The Store vs. The Home.
- Legitimate Interest: A shopkeeper has a right to know how many people entered the store. This is our Visit ID.
- Explicit Consent: A shopkeeper needs permission to follow customers home. This is the Persistent Cookie.
We stick to the store.
GDPR Analysis
Article 6(1)(f): Processing is necessary for the purposes of the legitimate interests pursued by the controller.
Balancing Test: Does this override user rights?
No. Because the data is ephemeral (24h
expiry), salted, and cannot be used for cross-site tracking.
Your Privacy Policy
Using VeritaMetrics simplifies your compliance. Here is a sample snippet you can include in your own privacy policy.
Analytics:
We use VeritaMetrics to collect anonymous usage data. It does not use cookies or store IP addresses.
All data is aggregated and processed in the EU.
Data collected:
- Page Context: The specific URL visited and the Page Title.
- Traffic Source (Referrer): The URL of the page the user was on immediately before clicking a link to your site. We use this for attribution, but we do not have access to history prior to that link.
- Device Context: Browser type, Operating System, and Device type (e.g., Mobile vs Desktop).
- Approximate Location: Country, Region, and City derived from the IP address (which is then immediately discarded).
- Ephemeral Visit ID: A temporary, salted hash that automatically expires every 24 hours. This isolates the visit in time and prevents long-term profiling.