VeritaMetrics vs Fathom Analytics
Fathom is a cookieless analytics tool with a light ~2KB script and EU data isolation on by default. VeritaMetrics matches its privacy stance and adds funnels, session replay, automatic event capture, and revenue attribution that Fathom leaves out.
Feature-by-Feature Comparison
| Feature | VeritaMetrics | Fathom Analytics |
|---|---|---|
| Privacy & Compliance | ||
| Cookieless by default | Yes | Yes |
| No consent banner needed | Usually, see /privacy | Claimed, with caveat |
| GDPR compliant by default | Yes | Yes |
| EU data residency | Yes | EU isolation by default |
| Tracking & Data | ||
| Script size (gzipped) | ~6KB | ~ 2 KB |
| Ad blocker resilience | Yes | Custom domain (degraded) |
| No-JS fallback (pixel) | Yes | No |
| Automatic event capture | Yes | No |
| Rage & dead click detection | Yes | No |
| Features | ||
| Session replay | Privacy-safe reconstruction | No |
| Growth insights (AI) | Yes | No |
| Funnels | Yes | No |
| Revenue attribution | Yes | Event values only |
| Real-time dashboard | Yes | Yes |
| Data export | CSV / JSON / XLSX | CSV only |
| Pricing & Hosting | ||
| Self-hosting option | Premium plan | Fathom Lite (frozen) |
| Open source | No | Lite only |
When to choose Fathom Analytics
- EU data isolation on by default at every tier, at no extra cost
- Lighter script (~2KB versus our ~6KB)
- Flat pricing where every plan includes every feature, so nothing is gated behind a higher tier
- Established since 2018, with a frozen but MIT-licensed self-host option (Fathom Lite)
When to choose VeritaMetrics
- Captures clicks, outbound links, downloads, and form submits with no manual JavaScript
- Privacy-safe session replay, which Fathom does not offer
- Funnels for step-by-step drop-off, the feature Fathom users most often leave for
- Rage and dead-click detection, and AI growth insights
- Revenue attribution beyond a single event value, and CSV, JSON, or XLSX export
What VeritaMetrics does that Fathom Analytics doesn't
Every item is a row in the table above, ticked in our column and marked No in theirs.
- No-JS fallback (pixel)
- Automatic event capture
- Rage & dead click detection
- Session replay
- Growth insights (AI)
- Funnels
Pricing
Fathom Analytics: From $15/mo for 100k pageviews, every feature on every plan (7-day trial).
VeritaMetrics: Free plan, then paid from 7 €/mo
See pricing and plansFathom Analytics vs VeritaMetrics: common questions
- Does Fathom Analytics use cookies?
- No. Fathom is cookieless, and so is VeritaMetrics: we identify a visit with a SHA-256 hash whose inputs include the UTC date, so the same visitor is assigned a different ID each day. The secret mixed into that hash is fixed today and does not change daily yet.
- Does Fathom have funnels or session replay?
- No to both, confirmed against Fathom’s own docs. If you need step-by-step funnel drop-off or recorded sessions, Fathom is not built for it. VeritaMetrics includes both.
- Can I self-host Fathom?
- Only the legacy Fathom Lite, which is MIT-licensed but frozen and receives no new features. The current paid product is hosted-only.
- Is Fathom’s script smaller than VeritaMetrics’?
- Yes, slightly. Fathom’s script is about 2KB versus our ~6KB, so it wins on raw page weight. VeritaMetrics spends those extra bytes on automatic events, session replay, and funnels that Fathom does not ship.
Switch from Fathom Analytics to VeritaMetrics
Same privacy commitment. More complete data. Deeper reporting.