Analytics that matches your privacy principles
If privacy is a product value, your analytics should not contradict it. Measure traffic, conversions, and behaviour with no cookies, no fingerprinting, and no personal data collected.
The challenge
- Most analytics tools undercut the privacy stance you sell to your users
- You do not want a cookie banner on your own site
- Google Analytics carries contested EU legal risk
- A bare pageview counter does not give you enough to act on
Problems we built for, and where we stop
What this audience runs into, read from the research, not a pitch.
“every tool says privacy matters, and very few say anything meaningful about what they actually collect”
What we do: The privacy pages list what is stored and for how long.
Where we stop: The wording is hedged on consent by design, and the visit ID is pseudonymous, not anonymous.
How VeritaMetrics helps
No cookies, no personal data
No cookies, no persistent identifiers, and no PII stored, so the analytics matches the promise you make to your users.
Nothing to consent to
Because nothing is stored on the device, most customers show no cookie banner; whether you need one depends on your country and your other tools.
Out of the EU legal battleground
UK data processing and a design that keeps data out of the transfer dispute several authorities have raised against Google Analytics.
Depth without surveillance
Funnels, goals, privacy-safe session reconstruction, and growth insights, none of which require tracking an individual across the web.
Other use cases
Privacy-first analytics for your team
A lightweight script that sets no cookies.