Analytics for SaaS, privacy-first
Understand how visitors become signups and how they activate, with automatic event capture and funnels. Our script sets no cookies, and most customers run the marketing site without a consent banner.
The challenge
- Marketing analytics and product behaviour live in two disconnected tools
- A consent banner on the marketing site costs signups at the top of the funnel
- Google Analytics is complex to set up and read for a small team
- You want behavioural insight without tracking individuals
Problems we built for, and where we stop
What this audience runs into, read from the research, not a pitch.
“GA4 users dropped after the banner and the modelling never brought them back”
What we do: Runs beside GA4 and counts on our own servers.
Where we stop: The capture rate is an unaudited estimate until capture-audit_plan.md finishes.
“my tag broke and I found out weeks later”
What we do: An automatic notice when a reliably active site goes quiet.
Where we stop: Total silence only, not a drop or a partial break.
How VeritaMetrics helps
Automatic events, no tagging
Button clicks, link clicks, downloads, and form submits are captured with zero setup, so signup and CTA tracking works from the first pageview.
Funnels and goals for activation
Build the signup-to-activation funnel and set goals to see where new users stall, without a data engineer.
Diagnose onboarding friction
Privacy-safe session reconstruction plus rage and dead-click detection surface the broken or confusing steps in your flow.
Growth insights
A site-health score flags friction points automatically, so you know where to look first.
Other use cases
Privacy-first analytics for saas
A lightweight script that sets no cookies.