Analytics for publishers, without losing traffic
Content sites lose a meaningful share of readers to ad blockers with conventional analytics. First-party, cookieless tracking sees more of your real audience, on a script that keeps pages fast.
The challenge
- Ad blockers hide a large share of readers from Google Analytics
- Consent banners sit between readers and your content
- You need clear referrer and campaign detail to know what drives readership
Problems we built for, and where we stop
What this audience runs into, read from the research, not a pitch.
“a ten-minute read counted as a zero-second bounce”
What we do: Bounce needs one pageview and under 10 engaged seconds, and the threshold is shown.
Where we stop: Equals GA4's threshold, so new only against the privacy tools.
“decisions about landing pages, content and ad spend are being made from numbers with a messed up denominator”
What we do: Every pageview carries a bot label with a reason code; the dashboard shows the top reasons held back.
Where we stop: We label and do not block. Three reason codes fire today. A label is a statement about a signal, not a verdict. Reason-per-bot is not unique: Swetrix, Rybbit and PostHog show one.
How VeritaMetrics helps
Capture more of your audience
First-party, ad-blocker-resilient tracking records visits that a blocked third-party analytics script misses.
Nothing between reader and content
Cookieless, with a script that sets no cookies, so readers land on the story, not a consent dialog.
Protect page speed
A ~8KB script and opt-in Web Vitals keep pages fast, which matters for both readers and ad viewability.
Know what drives readership
Traffic sources, referrers, and UTM campaigns in real time show which stories and channels bring readers.
Other use cases
Privacy-first analytics for publishers
A lightweight script that sets no cookies.