Analytics for publishers, without losing traffic
Content sites lose a meaningful share of readers to ad blockers with conventional analytics. First-party, cookieless tracking sees more of your real audience, on a script that keeps pages fast.
The challenge
- Ad blockers hide a large share of readers from Google Analytics
- Consent banners sit between readers and your content
- Heavy scripts slow pages and reduce ad viewability
- You need clear referrer and campaign detail to know what drives readership
How VeritaMetrics helps
Capture more of your audience
First-party, ad-blocker-resilient tracking records visits that a blocked third-party analytics script misses.
No banner between reader and content
Cookieless with no consent banner, so readers land on the story, not a consent dialog.
Protect page speed
A ~5KB script and opt-in Web Vitals keep pages fast, which matters for both readers and ad viewability.
Know what drives readership
Traffic sources, referrers, and UTM campaigns in real time show which stories and channels bring readers.
Ad-blocker resilienceCookielessWeb VitalsTraffic sourcesReal-time
Other use cases
Privacy-first analytics for publishers
Cookieless, no consent banner, from a lightweight script.